And yet, somehow, we don’t seem to be able to engage this
monster adequately. While Aspen Skiing Company has developed
a worldwide reputation as a green company, our energy use keeps
increasing, despite herculean e=orts to reduce it. Not only are other
businesses struggling in the same way, but also most of the nations
that signed the Kyoto Treaty are missing their targets. Why?
Because our society is entirely based on cheap energy. We can’t just
retool it overnight. Solving climate change is going to be a bitch.
Given the extreme challenges we face in implementing solutions—whether trying to make mass transit work, >xing the
problem of existing buildings, building enough renewable
energy to power our operations, or driving federal action on climate policy— it’s worth asking the question: what will motivate
us to actually pull this o= How will we become, and then
remain, inspired for the long slog ahead? Because this battle will
take not just political will and corporate action; it will require
unyielding commitment and dedication on the part of humanity. We need to literally remake society.
We can intellectualize the need for action all we want, but in
my experience, in the end our motivation usually comes down
to a cliché: our kids and, for want of a better word, our dignity.
The journalist Bill Moyers has said, “What we need to match the
science of human health is what the ancient Israelites called
‘hocma’—the science of the heart . . . the capacity to see . . . to
feel. . . and then to act. . . as if the future depended on you.
Believe me, it does.”
Moyers, who is an ordained Baptist minister, taps into something positively religious about the possibilities in a grand
movement to protect the Earth. Climate change o=ers us something immensely valuable and di;cult to >nd in the modern
world: the opportunity to participate in a movement that, in its
vastness of scope, can ful>ll the universal human need for a
sense of meaning in our lives. A climate solution—a world running e;ciently on abundant clean energy—by necessity goes a
long way toward solving many, if not most, other problems too:
poverty, hunger, disease, food and water supply, equity, solid
waste, and on and on.
Climate change doesn’t have to scare us. It can inspire us; it
is a singular opportunity to remake society in the image of our
greatest dreams.
WHAT ARE THOSE DREAMS? The concept of an ideal
society has been a core element in human thought for all of
recorded history. In 1516, Thomas More wrote about a kingdom
called Utopia o= the coast of the recently discovered Americas; in
doing so, he brought the concept of an ideal society out of the
realm of religious faith and the afterlife and into the world of the
living. For centuries, that utopian ideal had been called by di=
erent names but had always existed in some other world: the
Garden of Eden, Paradise, the Land of Cockaigne. More’s idea
that such a place might exist here on Earth was radical, but it
came from the same yearning for meaning and betterment that
has always driven human beings to new heights. One of the great
and hopeful concepts of human history, it carried itself into the
present: from the settling and then founding of America and all
its promise; to the vision behind Kennedy’s City on a Hill and
Johnson’s Great Society; to Martin Luther King, who said that he
might not get there with us, but he had seen the Promised Land.
The absence of that vision is despair.
Barry Lopez has written, “One of the oldest dreams of
mankind is to >nd a dignity that might include all living things.
And one of the greatest of human longings must be to bring such
dignity to one’s own dreams, for each to >nd his or her own life
exemplary in some way.” This longing is a fundamental aspect
of human experience. In my work, I see it on a daily basis, in
people like Walter Bennett, in the hundreds of college graduates
looking for work in the >eld of sustainability, in people all over
the world.
Recently, I received the following e-mail from Bob Janes, an
Alaskan tour guide I had met in 2007:
CLIMATE CHANGE DOESN’T HAVE TO SCARE US. IT CAN INSPIRE US; IT IS A SINGULAR